Nasdem's Party Victory in West Java Local Leader Election 2020

This journal examines the Nasdem Party's campaign strategy in 2020 Simultaneous General Elections West Java Province. The election of all Candidate Pairs promoted by Party five regions is a proud success, especially during this Pandemic because political and marketing strategies are needed which certainly different from usual. Theoretically, victory analyzed through with four indicators known as 4Ps, namely Product, Price, Place, Promotion. Methodologically, uses qualitative approach to case studies literature studies. data collection technique was carried out using primary secondary taken journals, online news, both news television media, well KPU releases regarding on results Regional Head Elections. findings study that NasDem highly dependent Promotion, Product factors. pairs candidates invested candidates, terms financing promotion. In addition, achieved cannot be separated character Party, most these who public, such incumbents former Indonesian actors, have extensive networks businessmen.